Thursday 28 November 2013

Go public with that idea in 2014, no retreat no surrender!




I have had the opportunity of watching the young hip pop chaps in the music industry. Most of them are making it big and living well but that doesn’t mean they are the best ones out there! There are people who are not out who are far better than them. However, our hip pop chaps have hit on the right idea of going public with what they have got.

They first gather money and go to the studio and do their demo. Those who have money would do the master and go to see some of these DJs and give them some money along with the CDs and ask them to play the song for them. It is very hard to get a producer these days and it has always been like that. So this guys sing only one song and they make the DJs play it till it rings in the hearts of listeners. This become the tipping point for them because listeners would start requesting for the performances in programmes. They like festive periods like this impending Christmas.



The first song might not hit but would introduce the artist. Then the second or third would make a hit then they launch their touring campaign in all the regions of the country. When it is Christmas time or a festive event, they would be invited to many shows and they make money too. The best ones get to be brand ambassadors for big companies for several years. They are given millions of money when they sign the contract.


I admire these guys as I have met some of them. When they are starting even what they would survive on is a problem but they put their small money into it till they get their first single out. They suffer to gain.


You have a business idea and you are lamenting that you don’t have money. You have to go and look for money to fund that idea! I don't care how big that dream is go for it! I understand Tiny the musician collected some money from his father for his first single. I know a young guy who would do a security job so as to get money to fund his first single. You too can do that, go look for money and invest in that idea. Find a job today and with the little earnings you make, invest in that idea, even if it is not enough save till it become sufficient for your venture. Is it a book you want to publish, business conferences, food joint or game center? Go look for money and start small. The sooner you start the better.


Please when you start don’t focus on the money. You do it and let the people have a taste of who you are and when they fall in love with you the money would come. If you focus on making money out of that venture now, you would not do what you do it.  You can read my article on the advantages in doing things for free. I wish you all the best as you move towards your endeavor.

2014 mantra; think big, talk big, do big!
Thanks for reading.

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