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| Websites are the future. |
My friend had his website and he
was so happy but I looked at him and I smiled in my mind. He was so enthusiastic about owning one that the message
was clear; all his business problems were going to end! His business will be
totally transformed! But after a few weeks he didn’t want to hear about it
anymore.
Using a website to transform your
business is very tricky. If you assume that because it is on the internet it will
work miracles by itself then you are up for an entrepreneurial judo right at
your chin!
It is common practice to see
companies with websites that adds nothing to their businesses. To them it is a
necessary devil that extracts scarce cash from them annually.
Your website can affect the
various people who you deal with; customers or clients or church members,
suppliers or sponsors, employees, competitors, the company itself among others.
Am going to use the following
constructs to drive my point home; services, information, promotion,
networking, intelligence. I would emphasis here that none of these constructs
is important than the other. For instance companies like Facebook, Google, airline
companies, universities and so on uses websites to offer about 90% of their
services. An effective communication
campaign can be spearheaded by internet buzz and bring success to a company.
Services
If you want to take your website
seriously and transform your business with it, use it to offer services; not
just ordinary services but services that relates to your core product. For instance,
some public speakers use their website to register audiences who would be
attending their programme but they can maximize the benefit through online
streaming for a fee. Companies like
Amazon and others sell their products solely by use of their website.
Information
Nothing brands like a website. For
instance, when a new product is in town people try to find out more about it by
visiting your website. When you are fresh and the interest is high, that is
when you should have valuable information that would attract customers to
whatever you are doing. Think about those who will visit it and provide all the
questions they will like to ask.
Get a marketer to write your
website for you and then give the details to a designer; they are two different
people with different functions.
Most people don’t own a website
and all they do is design something nice and put it on Facebook; you will only
attract people who know you already and not new ones. Why? Because those knew
people would like to find out more about you before they patronize your
services, people are careful, if they can’t find anything about you forget it,
they won’t come! Customer behavior has changed long ago!
If we want change we have to
throw away the old ways of doing things. My favorite mantra is ‘nothing changes
until you change’!
Promotion
Everybody is a salesman. Whether you
think you are selling or not you are still selling as long as you want to
connect to new people and buy your offer. See your website as an extension of you and
provide all the details about that product you are selling.
Make it easy for your client to
buy; easy registration, downloading of forms, providing email and contacts are
very effective ways of ensuring your website benefits your company.
Networking
Your customers and the world
should access you easily and quickly wherever they are. Nothing is as important
as having something to represent you anywhere at any time. Your website will go
to homes that you will not have the courage to enter; it will travel continents
that you will never dream of going!
Again, having and joining
communities on social media websites keeps you always in their minds. People buy
from you when they are familiar with you.
Use your website to access the
profile of your clients; using your web analytic, you can know their location,
the wants, occupation and so on. Use this information to configure your
products.
Competition
Your website has the capability
of branding your company. As people surf your website, they have a feel of who you
are. Hence make sure you update your information so that whenever they come,
they will have something new.
Defend your brand with your
website. If you don’t have one, it means you are already out of the competition!
Your beautiful face on the Facebook design is not enough to win new clients. You
have to be present and alive and one of the best!
Am very good at this and I can
help you; just contact me. Read more of my articles on websites.
Thanks for reading.
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