There are talented people who are
lost in the crowd; people don’t know what they do. We don’t know what they
stand for so we can’t engage their services. They wish to be noticed but they
don’t know how to go about it. They have to brand themselves and effectively.
My advice to such people is to package
themselves properly. If you want a niche or place for yourself in our world,
you have to actually buy a unique land in the minds of the people. You have to
be noted for something.
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The formula for branding yourself
is this; first pick something that you want to be known for and do it for the
world to see that you are good at it and do it for some time.
What you pick should be something
that is hot in the system and is in demand. Don’t forget that that vocation you
are picking is something that you are going to use to offer services to people.
It should also be something that you are expert in. It should have financial
potential.
You have to demonstrate it for people
to see how good you are. This will make them assess and accept that you are
good. The best way to do this is offering your services for free for a short or
long term. Offering your services for free will make it diffuse or spread to
the world quickly; read my article on this topic. For instance, I help small
businesses and my way to doing it is teaching people how to solve their business
problems through my articles. I let people sample what I do; they taste a bit
of it. Now I have succeeded in building a reputation and the demand is coming
in, am receiving calls every day! As a preacher too, I have a blog that I write my sermons and post audios and videos and this is connecting me to serious men
of God. My magazine (the people magazine) is coming out in a few weeks to
support my preaching and this would herald my conferences and crusades in 20114.
If you sing, why not do some master and distribute it on the internet or on CD’s
for free just so they will know that this is what you do and see how good you
are? If you’ve written a book select portions of it and let people read and be
impressed.
Time is a very important factor
here. You have to do what you have chosen to do for some time. When you do
something for a long time people begin to identify you with it and you build a
strong reputation. Don’t think that because you write one book people will call
you an author. You have to write more.
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Dos and Don’ts
Though you do many things, be
identified with one or two at the most. For instance, I am a graphic designer,
a teacher, writer, spare parts salesman, computer hardware technician, software
tutor, website designer, a preacher and many more. At first I used to combine
all these together but it only ended up confusing people. Now although I do all
these with the exception of spare parts salesman, I have one as my major which I
identify myself with; a consultant and preacher. One is a major, preacher.
Be relevant; what you identify
yourself with should be what people need now.
It is what would bring the demand.
Differentiate yourself from the
others. There are a lot of people who do what you do; stand out by showing your
difference and that difference should be something that adds more.
Always let people sample your
services at a reduced cost. If you want
to charge when you are not known, you will be known but you will not have
customers.
Make your mark by impressing
people with your services. The crux of the matter in branding is delivering on
your promises. This will make people talk about you and it will spread, you
will not have to pay them to do talking. This is a catalyst and the strongest
point in being identified and sought after by the world.
To be continued.
Please share and like it for me.
Thanks for reading.
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