An all-purpose people or products are not as popular as a products or persons designed for one job. A single point becomes sharp as a pin. |
I remember I wrote my advert and I
specified my target and a friend told me that I was making a mistake because
there are some people who will be outside those am targeting who will like to
patronize my services. I got confused and removed it from the leaflet.
But I realized the negative
effects of trying to please everybody,
It doesn't make you effective; the person you try to talk to might
not need your product or service 85%. Talking to such a person might waste your
time when you should be spending your time with somebody on the 90% demand. Furthermore,
it attracts the wrong persons to you.
It can make you displease people; for instance, the person buys the
product thinking it is for her because you didn't specify. She goes home and
tries to use it and realizes it doesn't suit her. If you had specified the right
people she wouldn't have made that mistake and maybe the right person would
have noticed it.
It dilutes your efforts; trying to
configure your product to suit every person implies that part of your product
will be designed to satisfy another person and so one product has many colors,
and ineffective product.
If you want to be very effective,
target few people and make the product for them; even when you are preparing a
speech know your target, this applies to everything you do. Please don’t be
afraid to state boldly that this product belongs to this group of people, just
imagine what might happen if doctors don’t specify the right persons for their
medicines – havoc.
To stay as sharp as a pin and to perceived as one, state boldly for you are for!
Please share, thanks for reading.
To stay as sharp as a pin and to perceived as one, state boldly for you are for!
Please share, thanks for reading.
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