n time, as you do your business
you’d realize that you have to do things that would require a group or society
to be on your side. Most of the products we have are for a group. For instance,
writing or doing public speaking is for a group. Trying to sell to a big organization might
imply you speak to the entire decision making unit. The question is, how do you
get a group to acc
ept you?
ept you?
I use the first rule that says ‘he
that wants to have friends must show himself friendly’.
Most introverts are private
persons which is good for the development of their minds. Most private persons
we know are often the lecturers, writers, researchers etc. The ability to keep
to themselves helps them to bring out things that the society needs. Most of
the scientists we have head of were private people. The secret to coming out
with innovative products often relies on been private. Take for instance, a
student who is always found at parties and the other who is always found with
books, you’d see that one is more private and the other is outgoing. The private
one would do well in the exam while the social person become popular with the
people and accepted.
1. First,
you must be accepted by the society
By this I mean
the society must accept you as one of the best of what you want to deliver. They
must agree that you have a very exceptional product for them. You need Acceptance.
If you are public speaker, we say you have to be seen as a Thought Leader in
what you are going to talk about. When they see you as an expert, they’d be
willing to patronize whatever you have for them.
This would come
as a result of your previous works which the society has sampled. Just doing
something that the society has not sanctioned you can make your programme
become a fiasco. Use time and activities to get them to accept you
.
.
2. Assess
you competence
At school, I heard
some friends were organizing conferences and at the day of the programme, one
was even anxious and called me to come for free. I guess people did not attend
that day. One of my friends told be when they called the speakers, they did not
want to come. Perhaps it’s because when you hold a meeting, only few people who
attend. They want it to be grand.
Are you 180 degrees
or 360 degrees in networker? Are you one-to-one or one-to-many in relationship
building?
To explain, if
you are good at relating to one person only or a few people for a long time it
means you are one-to-one or 180 degrees. Such people have few friends and
commitments. Look at the politicians; they are always everywhere attending people’s
programmes; that is 360 degrees relationship building. One-to-many relationship
building could reflect in your way of facebooking. Do you share different
people’s works or only your best friend’s postings?
Assess yourself
and if you fall short as a 180 degrees networker, upgrade yourself.
I had a lady in
my house that broke her leg. For the following weeks as she was in the house
people visited her endlessly. I was surprised initially, but it soon dawned on
me that it was because of the programmes she attended. I even used to criticize
her because she goes to almost every social function. The society ‘knew’ her
and accepted her. People like that have won the MP position without having any
special skill.
3. You
should be a good organizer.
When you prepare
something for a group of people, what you have for them is a product. You have
to make it exceptional. You are going to need them to attend your programme
again next time. Furthermore, what they witness today is what they are going to
use to define you.
4. Share
of voice. This stands for how you broadcast what you are going to do. You have
to announce it for everybody to be aware. I have noticed that just floating
some adverts on Facebook doesn’t mean people would hear it. Yes they might see
it but not hear it. Sometimes I see a friend and I say ‘have you visited my
website?’ and they say ‘what website?’ and I become so surprised.
5. In
marketing we say ‘a share of voice would lead to a share of heart which would
also lead to a share of pocket’. This is why if don’t have peace of mind from
the telephone companies. If you browse the internet they are there, watching TV
they are there, a vehicle is passing by their pictures are posted on it, and
news been broadcast on the radio, they sponsored it. Amazingly, the ones who
advertise more have the greatest marketing share! Advertise offline.
6. Have
your own Group. The churches do it so why not you? When they organize their
big programmes you might think the people just appeared but it is not true. Some
are their members and supporters from other places. They build on that so that
yearly the number kept on increasing.
7. Go
for opinion leaders. Most conference organizers leverage on the power of these
opinion leaders to make their programmes successful. The person is already popular
and when you invite him, he comes with all these many people. This implies that
your network ability should be strong so that you can actually move the
societies’ best speakers to attend your programme and speak for you.
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