Saturday 28 September 2013

WHY BEING SOCIAL IS GOOD FOR YOUR BUSINESS VENTURE

n time, as you do your business you’d realize that you have to do things that would require a group or society to be on your side. Most of the products we have are for a group. For instance, writing or doing public speaking is for a group.  Trying to sell to a big organization might imply you speak to the entire decision making unit. The question is, how do you get a group to acc
ept you?


I use the first rule that says ‘he that wants to have friends must show himself friendly’. 
Most introverts are private persons which is good for the development of their minds. Most private persons we know are often the lecturers, writers, researchers etc. The ability to keep to themselves helps them to bring out things that the society needs. Most of the scientists we have head of were private people. The secret to coming out with innovative products often relies on been private. Take for instance, a student who is always found at parties and the other who is always found with books, you’d see that one is more private and the other is outgoing. The private one would do well in the exam while the social person become popular with the people and accepted.

1.       First, you must be accepted by the society
By this I mean the society must accept you as one of the best of what you want to deliver. They must agree that you have a very exceptional product for them. You need Acceptance. If you are public speaker, we say you have to be seen as a Thought Leader in what you are going to talk about. When they see you as an expert, they’d be willing to patronize whatever you have for them.
This would come as a result of your previous works which the society has sampled. Just doing something that the society has not sanctioned you can make your programme become a fiasco. Use time and activities to get them to accept you

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2.       Assess you competence
At school, I heard some friends were organizing conferences and at the day of the programme, one was even anxious and called me to come for free. I guess people did not attend that day. One of my friends told be when they called the speakers, they did not want to come. Perhaps it’s because when you hold a meeting, only few people who attend. They want it to be grand.
Are you 180 degrees or 360 degrees in networker? Are you one-to-one or one-to-many in relationship building?
To explain, if you are good at relating to one person only or a few people for a long time it means you are one-to-one or 180 degrees. Such people have few friends and commitments. Look at the politicians; they are always everywhere attending people’s programmes; that is 360 degrees relationship building. One-to-many relationship building could reflect in your way of facebooking. Do you share different people’s works or only your best friend’s postings?
Assess yourself and if you fall short as a 180 degrees networker, upgrade yourself.  
I had a lady in my house that broke her leg. For the following weeks as she was in the house people visited her endlessly. I was surprised initially, but it soon dawned on me that it was because of the programmes she attended. I even used to criticize her because she goes to almost every social function. The society ‘knew’ her and accepted her. People like that have won the MP position without having any special skill.
 
3.       You should be a good organizer.
When you prepare something for a group of people, what you have for them is a product. You have to make it exceptional. You are going to need them to attend your programme again next time. Furthermore, what they witness today is what they are going to use to define you.

4.       Share of voice. This stands for how you broadcast what you are going to do. You have to announce it for everybody to be aware. I have noticed that just floating some adverts on Facebook doesn’t mean people would hear it. Yes they might see it but not hear it. Sometimes I see a friend and I say ‘have you visited my website?’ and they say ‘what website?’ and I become so surprised.
5.       In marketing we say ‘a share of voice would lead to a share of heart which would also lead to a share of pocket’. This is why if don’t have peace of mind from the telephone companies. If you browse the internet they are there, watching TV they are there, a vehicle is passing by their pictures are posted on it, and news been broadcast on the radio, they sponsored it. Amazingly, the ones who advertise more have the greatest marketing share! Advertise offline.

6.       Have your own Group. The churches do it so why not you? When they organize their big programmes you might think the people just appeared but it is not true. Some are their members and supporters from other places. They build on that so that yearly the number kept on increasing.
7.       Go for opinion leaders. Most conference organizers leverage on the power of these opinion leaders to make their programmes successful. The person is already popular and when you invite him, he comes with all these many people. This implies that your network ability should be strong so that you can actually move the societies’ best speakers to attend your programme and speak for you.

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