It
is almost every manager's wish that their product would make a hit and 100s of
people would rush for it at one time. These days we all aspire for a global
hit. Not having faith in our abilities, we try to ‘catch’ customers one by one
and reduce our dreams.
I
believe one of the tools to make this possible is through a website. It has so
much potential. I know most people would dispute this claim because their
websites or blogs have not brought them much returns.
When
facing a bottleneck in your business think about a website; if you have one
then improve it.
A
website can promote your products to anywhere in the world. It can send your
products to offices and homes that you would not be allowed into. Products are
launched in Europe and we in Africa are aware of it the same day through
websites. Formerly, it took months.
The
world has become small through the function of the internet. Yet what makes the
world converge are the websites on the internet. The website is as important as
the links of the internet itself. Gradually, the world owns gadgets that are
bringing all of us together. You can bring you customers together through your
website. A website can be useful to any business.
They
have become cheap so that every small business can own one. Look into the
papers and you would notice that, some programmers write it for free and you
just have to pay for the hosting fee. Any small business can own one be it
barbering shop, food joint, sports pubs and so on.
Why our websites have failed to deliver
·
Old information;
people never update information on their websites. I don’t have to visit it
because I know what is there already.
·
Confused signals; too many things bundle together on a website. I visit some
websites and am confused because I don’t know what they are for.
·
Hidden important features: you discover that the most important features of some
websites are hidden and you have to struggle to find it.
· Unadvertised features;
so you hope that feature would deliver you some income but it is never used
because, there is nothing on your website that point people to it.
·
No web-analytics; not using your websites analytical tool to know what pages
are important to visitors. If you knew the pages that are important to your
visitors you would enhance it properly, at least you would place ads where
there where people can see.
· Unanswered emails;
when I make an enquiry and I see that it is not answered, I don’t waste my time
visiting that website again. It is a dead site to me.
·
Null pages; it can be very annoying when you click a page and nothing
shows up. This gives me a negative impression about that company.
·
Unattractive website; this make people surf another website because nothing
attract them to stay there enough to see what you have for them; dull pictures,
small font size and so on.
·
Slow website; some are designed so poorly that when you click, you can
eat your breakfast, lunch and dinner and it’s still not opened! I know some
websites that even when my link is bad I can still surf.
·
A website that is not marketed; if you don’t promote your website, how would people know it
is there?
Positive
Attitude that Deliver Results
·
Campaign; I believe a website should be a campaign site or have an
agenda. It should have a purpose that is evident to the visitor the moment he
or she starts clicking the pages.
· Engaging features;
you have to make sure you only place your most important features. People don’t
spend too much time on websites these days.
·
Editable website; ask your website designer to make some place editable for
you. Areas like placing adverts, creating email, accessing the web-analytics
should be made available to you. when starting a small business you might not
have enough money to employ somebody to manage your website for you and this
can help.
·
Website designers aren’t marketers; Get a marketer to write your pages for you! A professional
website writer would draw the programme that would make the website powerful
enough generate traffic.
·
Your website should offer something
that keep people coming back repeatedly.
This way they would see the new things you have on the pages.
·
Be abreast with website information; what is search engine optimization? If you don’t know some
of these things how can you tweak it to generate traffic?
·
Website research; surf other websites and note down points before having one
written for you. Note the latest trends and always have your website updated to
the best that it can be.
Your
website can turn your business around, don’t forget that!
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Thanks
for reading
Claus
Otoo
Accra
Ghana
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